Terms of Use

1.1LUVI Creator ("LUVI", "we", "us", "our") is operated by TVN Global Limited, a company registered in England and Wales under company number 15019980, with its registered office at 82a James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom. We trade as LUVI, LUVI Creator and Luvi Agency.

1.2These Terms of Use ("Terms") govern your access to and use of the website at www.luvicreator.com, the LUVI web application, the LUVI connector for AI assistants such as Claude and ChatGPT (the "MCP connector"), the LuviBot assistant, and any other product or service that links to these Terms (together, the "Services").

1.3By creating an account or using the Services you agree to these Terms, our Privacy Notice, our Cookie Policy and our Refund and Cancellation Policy, which are incorporated by reference. If you do not agree, do not use the Services.

1.4If you use the Services on behalf of a company or other organisation, you confirm that you are authorised to bind it, and "you" means that organisation.

1.5If you are a consumer (an individual acting outside your trade, business, craft or profession), nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or any other law that cannot be excluded by agreement. Where these Terms and your statutory rights conflict, your statutory rights prevail.

2.1You must be at least 18 years old to use the Services.

2.2You must register an account with accurate, current and complete information and keep it up to date. You are responsible for everything done through your account and for keeping your password and any connected AI-assistant authorisation confidential. Tell us at once at support@luvicreator.com if you believe your account has been compromised.

2.3Accounts are personal. You may not share credentials or let another person use your account, except through the team features described in section 9.

2.4You may sign in with a Google account. If you do, Google's terms apply to that account and you authorise us to receive the profile details Google shares at sign-in.

3.1LUVI gives you access, through one workspace, to generative AI models operated by third-party providers ("Model Providers") for the creation of images, video, audio and 3D assets, together with tools to organise, edit, share and automate that work.

3.2Subject to these Terms and to your payment of the applicable credits, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Services for your personal use or for the internal purposes of your business.

3.3We may add, change, suspend or withdraw models, features or the Services in whole or in part. Model Providers change their models, prices and availability without notice to us, and a model may disappear or behave differently from one day to the next. Where a change materially reduces what you have already paid for, the Refund and Cancellation Policy applies, in particular section 4 (features paid for in advance that we discontinue) and section 6 (changes to the Services or the Terms, including withdrawn models).

3.4We will use reasonable skill and care in providing the Services. We do not promise that the Services will be uninterrupted, error-free or available at any particular time.

4.1The Services are paid for in credits. Credits are a prepaid unit of use with no monetary value outside the Services; they cannot be transferred (except within a team under section 9), exchanged for cash or used as a currency. The price of every generation is displayed in credits before you confirm it. LuviBot replies are charged as described in section 8.3.

4.2You may buy credits on a pay-as-you-go basis or through a plan that includes a monthly allowance of credits. Payments are processed by Stripe; we do not store your card details. All prices exclude VAT and other applicable taxes unless stated otherwise, and taxes are added at checkout where required.

4.3Quotes and charges. Before a generation runs, the Services show you a quoted number of credits and you confirm it. The final charge is settled against the Model Provider's actual price for that job and will never be higher than the quote; it may be lower. A generation that fails is not charged. A result we withhold because it breaches section 6 or 6A is not a failed generation: the model has run and the Model Provider has charged us for it, so it is charged even though the result is not shown to you (section 6.5). If you switch on automatic approval (section 8.4), generations at or below the limit you set start without a separate confirmation, and you authorise those charges in advance.

4.4We may change credit prices, plan prices and the credit cost of any model at any time. Changes apply to purchases and generations made after the change; credits you already hold are not repriced.

4.5Storage. Each account includes 10 GB of storage for uploads and generated content at no charge. Storage beyond 10 GB is available only if you opt in, at the rate shown in your account (currently 1,500 credits per 10 GB block per month, the first month free). If your balance cannot cover the storage charge, new uploads are paused until it can; we never delete your content for non-payment.

4.6Credits do not expire while your account remains open. Unused credits are forfeited when an account is closed under section 15, except where the Refund and Cancellation Policy provides otherwise.

4.7Plans renew automatically each billing period until cancelled. You may cancel at any time from your account page; cancellation takes effect at the end of the current period. Details, including what happens to included credits, are in the Refund and Cancellation Policy.

4.8Promotional codes, bonus credits and free credits are granted at our discretion, may be limited to one use per person, carry no cash value and are non-refundable.

4.9If a payment fails or is reversed, we may suspend the Services on your account until the balance is settled. We may correct billing errors and adjust your credit balance to reflect actual use, and will tell you when we do so.

5.1"Input" means anything you submit to the Services: prompts, uploaded images, video, audio and other files, reference material, settings and instructions. "Output" means the images, video, audio, 3D assets, text and other material generated for you by the Services.

5.2You own your Input. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, process and display your Input and Output as necessary to provide the Services to you, including sending your Input to Model Providers for processing, and to comply with law. We do not use your Input or Output to train AI models, and we do not permit Model Providers to do so on our behalf.

5.3Output is yours. To the extent we hold any rights in Output generated for you, we assign them to you on generation. Because of how generative models work, Output may not be unique, may be similar to Output generated for other users, and may not be protected by copyright in every jurisdiction. Some Model Providers apply their own licence terms to Output produced by their models; where that is the case we identify the model, and those terms apply in addition to these.

5.4You are responsible for your Input and for how you use Output. You confirm that you have every right, licence and consent needed for your Input, including the written consent of any identifiable person whose face, voice or likeness you upload, and that your Input and your use of Output do not infringe anyone's rights or break any law.

5.5You must not rely on Output as fact, advice or a substitute for professional judgement. Output can be inaccurate, offensive or misleading. Check it before you use it.

5.6Deleted projects, folders and files are held in a trash for 24 hours, during which you can restore them, and are then permanently deleted. Section 6 of the Privacy Notice (How long we keep your data) explains retention in more detail.

5.7Do not put sensitive personal information about yourself or anyone else, such as health details, government identification numbers, financial account numbers or passwords, into prompts or other text Input. Photos, video and recordings of people are covered by section 6A.

6.1You must not use the Services, or any Output, to:

• create, upload or distribute nudity or sexually explicit content of any kind, including content depicting fictional or AI-generated people; the Services are not intended for adult content;
• create, upload or distribute sexual content involving minors, or any content that sexualises a person under 18;
• create intimate or sexual imagery of a real person without that person's consent;
• impersonate a real person, or create synthetic media of a real person that is presented as genuine, without that person's consent and without clearly labelling it as synthetic where the law or the context requires;
• identify, verify or authenticate a person from their face, voice or other physical features;
• deceive, defraud or manipulate anyone, including through misleading advertising, scams or fake reviews;
• present Output as made without AI when it was not, in a way likely to mislead anyone;
• harass, threaten, defame or abuse anyone, or promote hatred or violence against a person or group on the basis of a protected characteristic;
• infringe copyright, trade marks, privacy, publicity or any other right of a third party;
• promote terrorism, self-harm, illegal weapons, illegal drugs or any other unlawful activity;
• create or spread malware, or interfere with the security or operation of the Services or any network;
• circumvent usage limits, safety filters, content moderation or payment;
• access the Services by automated means other than through our documented APIs and the MCP connector, scrape the Services, or systematically collect data from them;
• resell, sublicense or provide the Services to third parties as a bare pass-through, or use the Services to build a product that competes with them by copying their features or data;
• reverse-engineer, decompile or attempt to extract source code from the Services except where the law expressly permits it;
• violate any Model Provider's published usage policy for a model you use through the Services; or
• break any applicable law, including export control and sanctions laws.

6.2We may monitor the Services for compliance, remove or refuse to process content, suspend or close accounts, and report unlawful content to the competent authorities: in Türkiye to the Presidential Communication Centre (CİMER) and the police, and in any other country to the authority responsible for such content there. We are not obliged to monitor, and our failure to act on one breach does not waive our right to act on others.

6.3To report content you believe is unlawful or infringes your rights, email dmca@luvicreator.com (copyright) or abuse@luvicreator.com (anything else) with enough detail for us to find the content and assess the complaint.

6.4Disclosing AI-generated content. Output is generated by AI. Wherever you publish or share Output, you are responsible for disclosing that it is AI-generated when the law, the platform you publish on or the context requires it. Files you download from the Services may not contain the metadata some Model Providers embed to identify AI-generated content, so do not rely on a platform recognising it automatically. We are not responsible for how you publish Output or for your failure to disclose that it is AI-generated; this is a breach of this section 6, to which sections 14.2 and 16 apply.

6.5Automated content checks. Uploaded images, generation requests that use an image, and generated images are checked by automated means before anyone can use them, to find content that breaks this section 6 or section 6A. When a check refuses something, we tell you what was restricted, which rule it breaks, that the decision was made by automated means, and how to appeal. A refused upload is not added to your library and a refused request does not start and is not charged. A result refused after the model has run is withheld and charged, as set out in section 4.3. We keep a record of each refusal. After the first refusal on your account we tell you that a further breach may lead to your account being closed. We do not close accounts by automated means alone: a person reviews the case before an account is closed under this section 6 or section 6A.

6.6Appeals. If you believe content was refused or your account was restricted or closed by mistake, use the "Blocked by mistake?" option shown with the refusal, or write to abuse@luvicreator.com. A person reviews the appeal, and we reply within 30 business days. If the appeal succeeds, we reverse the decision and remove the record of the breach from your account.

6A.1Several models on the Services can reproduce a real person's face, voice, body or manner, or place a real person in a scene that never happened. This section applies whenever your Input contains, or your Output depicts, an identifiable real person, living or dead.

6A.2Consent. Before you upload a photo, video or recording of a person other than yourself, you must have that person's clear, informed consent to your use of their likeness or voice for the specific purpose, in writing where practicable. For a person under 18, consent must come from a parent or guardian, and section 6A.3 still applies. You must keep evidence of consent and produce it if we or a complainant ask.

6A.3Absolute prohibitions. Regardless of consent, you must not create, request or distribute:

• sexual, intimate or nude content depicting a real person, or content that removes or sees through a real person's clothing;
• any sexual content depicting a person who is, or is presented as, under 18;
• synthetic media that shows a real person saying or doing something they did not, where it is presented as genuine or is likely to be taken as genuine, including political, financial, medical or news content;
• synthetic media of a real person used to defraud, extort, harass, humiliate, intimidate or discriminate against anyone, or to bypass identity, biometric or security checks;
• content that reproduces a person's voice or likeness for advertising, endorsement or commercial use without that person's written agreement.

Creating or sharing intimate images of a person without consent, including synthetic ones, is a criminal offence in the United Kingdom, and we report it.

6A.4Labelling. Where you publish Output that depicts a real person in a synthetic way, you must label it as AI-generated wherever the platform you publish on, the law of the place you publish in, or the context requires it.

6A.5Our response. We may refuse, remove or restrict content and suspend or close accounts under this section without notice, and we may retain the relevant content and records to deal with complaints or law-enforcement requests. Content that may sexualise a minor is kept in a separate store that only authorised staff can access, is not viewed except where the law requires, and is preserved and reported to the competent authorities under section 6.2 in the way the law prescribes for such material. A person who believes their likeness or voice has been used without consent may write to abuse@luvicreator.com. We remove intimate or sexual content reported under this section within 48 hours of a valid report, together with any copies of it we are aware of, and act on other reports promptly.

6A.6You are responsible for any claim arising from a breach of this section, and section 16 applies whether or not you are a consumer to the extent the law allows.

7.1The MCP connector lets an AI assistant you use elsewhere (for example Claude or ChatGPT) act on your LUVI account: browse your library, upload files, estimate costs and run generations that spend your credits. You authorise the connection from your LUVI account and may revoke it at any time.

7.2Anything an assistant does through a connection you authorised is done on your behalf and at your cost, including generations you did not individually review. Set spending limits and review your assistant's actions. We are not responsible for the assistant's behaviour or for the terms of the assistant's own provider.

8.1LuviBot is an assistant inside the Services, powered by third-party language models. It can answer questions about the Services and your account, recommend models, write prompts, create a project when you have not chosen one, build workflows in your account, edit the ones it built and, when you ask, the ones you built (section 8.11), prepare generations and workflow runs for your approval and review their results, and, when you ask it to, organise your library and projects and stop workflow runs or offer to retry them (sections 8.9 to 8.11). Its answers and suggestions are Output under section 5 and may be wrong. Other in-product assistance (prompt rewriting, automatic tags and workflow captions) is also Output.

8.2LuviBot does not start a paid generation on its own. It shows you an approval card with the model, the prompt, the settings and the price in credits calculated by our systems; the generation starts when you confirm the card, except as set out in section 8.4. The same applies to workflows: LuviBot does not start a workflow run on its own. It shows you a run card with the workflow and the price in credits calculated by our systems, and the run starts only when you press Run on the card. Automatic approval under section 8.4 does not apply to workflow runs.

8.3LuviBot is charged in credits. Each LuviBot reply is charged in credits according to the processing it required, rounded up to the next whole credit (at least 1 credit). Most replies cost between 1 and 9 credits. Because the exact cost cannot be known before the reply is written, it is not shown in advance; the exact number of credits charged is shown under every reply and in your transaction history. A reply that fails, or is cut off by a fault on our side, is not charged.

8.4Your limits. You may set, in your LuviBot settings: (a) an automatic approval limit, at or below which generations LuviBot prepares start without your confirmation, together with the maximum number of such generations per hour; (b) which generations must still wait for your confirmation even within that limit (every generation, or videos only); and (c) an upper limit, above which an approval card shows a warning and asks you to confirm a second time. Automatic approval is off unless you switch it on. Generations started under your automatic approval limit are made on your behalf and at your cost.

8.5Rules you save. You can ask LuviBot to remember rules (for example a resolution or models not to suggest). LuviBot saves a rule only after you confirm it, and you can view, change or delete your rules at any time.

8.6Work that continues after you leave. You may close LuviBot while generations you approved are running. They continue, are charged as approved and are saved to your library.

8.7Policy checks. Before preparing a paid generation, LuviBot's request is checked automatically against section 6. We may refuse to prepare a request the check flags. You can ask support to review a refusal.

8.8Your conversations. We can access your LuviBot conversations to respond to a legal request, to investigate misuse and to handle a support case. We do not use your conversations to train AI models or for advertising. Content you send to LuviBot is processed as described in the Privacy Notice.

8.9Your library. When you ask, LuviBot can create and rename folders, move files into folders and restore a deleted folder; mark generated files as favourites; rate, tag, rename, trash and restore files; give you a link to upload a file (it cannot upload the file itself); add markers to your videos and remove them; star models, and create model sets and change which models they contain; show how much storage you use; and cancel a generation that is still waiting in the queue to start. A generation that has already started cannot be cancelled. LuviBot does not delete folders or model sets, and it never deletes a file at once: files it moves to the trash are treated as described in section 5.6, so you can restore them for 24 hours, after which they are permanently deleted.

8.10Your projects. When you ask, LuviBot can create a project, rename, bookmark or rate your own project, and restore a project from the trash. It cannot move a project to the trash on its own: it shows you a card with the project and what it contains, and the project goes to the trash only after you confirm on the card twice. A project in the trash, with everything in it, is treated as described in section 5.6: you can restore it for 24 hours, after which it is permanently deleted. LuviBot cannot change a project that a teammate has shared with you.

8.11Your workflows and their runs. When you ask, LuviBot can change a workflow you built: it adds or changes steps but never deletes one, and before each change it saves a copy of the workflow as it was to your saved workflows, from which you can load it back. When you ask, LuviBot can stop a workflow run that is still going. Steps that have not started will not run, but generations the run has already submitted cannot be stopped: they finish, their results are saved to your library and they are charged. A stopped run cannot be retried. LuviBot can also offer to retry a step that failed in a finished run: it shows you a card with the price in credits calculated by our systems for re-running that step and the steps that depend on it, and the retry starts only when you press Retry on the card. Steps that had already succeeded are kept and are not charged again. The second confirmation above your upper limit (section 8.4(c)) applies, and automatic approval under section 8.4 does not apply to retries.

9.1A team leader may invite others to a shared workspace. The leader and any co-leader may manage members, projects and spending. A leader or co-leader can move credits from their own balance to a member's balance and take unspent credits back; credits moved to a member remain the purchase of the leader or co-leader who moved them for the purposes of the Refund and Cancellation Policy. Credits cannot otherwise be transferred. The leader is responsible for the team's use of the Services and for making sure members are aware of these Terms. Removing a member ends their access to team content; content they created for the team remains with the team.

10.1We and our licensors own the Services, including the software, design, text, graphics, trade marks and the LUVI name and logo. Except for the licence in section 3.2 and your rights in Input and Output, nothing in these Terms gives you any right in the Services.

10.2If you send us feedback or suggestions, you agree we may use them without restriction or payment.

11.1The Services rely on Model Providers, payment processors, hosting and other third parties. Where you use a third-party feature that has its own terms (for example Stripe checkout or Google sign-in), those terms apply to your use of that feature. We are not responsible for third-party services we do not control.

12.1Our Privacy Notice explains what personal data we collect, why, where it goes and your rights. Some of your data is processed outside the United Kingdom, including in the United States, under the safeguards described there.

13.1We may modify the Services and these Terms. If a change to these Terms is material we will give you at least 14 days' notice by email or in the Services before it takes effect, unless the change is required by law or is needed to address a security risk, in which case it may take effect immediately. If you do not accept a change, stop using the Services and, if you are a consumer, section 6.1 of the Refund and Cancellation Policy applies.

13.2Support is available at support@luvicreator.com. We aim to respond within two business days.

14.1Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of your statutory rights as a consumer, or for anything else that cannot be limited by law.

14.2Subject to 14.1, we are not liable to you for: loss of profit, revenue, business, contracts or anticipated savings; loss or corruption of data (beyond restoring it from our backups where we can); indirect or consequential loss; or any loss arising from the content of Output, from your reliance on Output, from a Model Provider's act or omission, or from your breach of section 6.

14.3Subject to 14.1, our total liability to you arising out of or in connection with the Services in any 12-month period is limited to the greater of £100 and the amount you paid us in that period.

14.4If you are a consumer, we are responsible for foreseeable loss and damage caused by our breach of these Terms or our failure to use reasonable skill and care, and 14.2 and 14.3 apply only to the extent permitted by law.

15.1You may delete your account at any time from the account page ("Delete account"). You will be asked to confirm twice and to acknowledge what will be lost. Deletion works in two stages: your account is deactivated at once and you are signed out; for the next 14 days you can restore it, with everything intact, through the link in the email we send you when you confirm the deletion. At the end of the 14 days your account, your uploads, your generations and your remaining credits are permanently and irreversibly deleted; nothing can be recovered after that point. You may also request deletion by emailing support@luvicreator.com from your account email. The Privacy Notice explains what is kept for legal reasons and for how long.

15.2We may suspend or close your account, with notice where reasonably possible, if you breach these Terms, if your use creates legal or security risk for us or others, if payment fails, or if we are required to do so by law. Where the breach is serious we may close the account without notice. A person reviews every closure for breach of section 6 or 6A before it takes effect, and you can appeal a closure under section 6.6.

15.3On closure your licence ends and you lose access to your content. Download anything you want to keep first. Unused credits are forfeited on closure for breach; on voluntary closure the Refund and Cancellation Policy applies.

15.4Sections that by their nature should survive (including 5, 6, 6A, 10, 14, 16 and 17) survive termination.

16.1If you are not a consumer, you will indemnify us against claims, losses and costs (including reasonable legal fees) arising from your Input, your use of Output, or your breach of section 6, except to the extent caused by our breach of these Terms.

17.1Governing law and courts. These Terms are governed by the law of England and Wales. The courts of England and Wales have jurisdiction, non-exclusively if you are a consumer living elsewhere in the United Kingdom or in the European Union, in which case you may also bring proceedings in your home courts and benefit from mandatory consumer protections of your country of residence.

17.2Complaints. Write to support@luvicreator.com first. If we cannot resolve the matter, write to legal@luvicreator.com.

17.3Entire agreement; severability; waiver. These Terms and the documents they incorporate are the whole agreement between us about the Services. If any provision is found unenforceable, the rest remains in force. Our delay in enforcing a right is not a waiver of it.

17.4Assignment. We may transfer our rights and obligations under these Terms to another company that takes over the business, and will tell you if we do. You may not transfer yours without our written consent.

17.5Notices. We contact you at the email address on your account. You contact us at the addresses in this document or by post to the registered office.

17.6Language. These Terms are written in English. If we provide a translation, the English text governs.

TVN Global Limited (trading as LUVI Creator)

82a James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom

Company number 15019980 · VAT registration number GB 450418710

General and support: support@luvicreator.com · Legal: legal@luvicreator.com · Billing: billing@luvicreator.com